Preeti Pamecha
Product Head — MedART
Product head shaping MedART's IVF EMR roadmap around real fertility clinic workflows.
About Preeti Pamecha
Preeti Pamecha is Product Head for MedART, the purpose-built IVF EMR platform powering fertility clinics across 25+ countries. She leads the product roadmap across MedART's 17+ modules — clinical documentation, embryology, andrology, laboratory, billing, patient-360, analytics, and beyond — translating how IVF care actually happens on the ground into what the platform does next. She works closely with fertility clinic leaders, embryologists, and lab directors to make sure every release reflects real clinic workflows, not assumptions about them.
Areas of expertise
Articles by Preeti Pamecha
What the Vienna and Maribor Consensus Actually Ask of Your Lab
Nineteen indicators, each with its own competency minimum and benchmark aspiration. What they mean, what sitting below the line signals, and what to do.
September 18, 2026When the IVF Record Doesn't Fit the Family
Same-sex couples, solo parents and donor arrangements break a single-patient record model. What the EMR has to hold — and where clinics improvise.
August 14, 2026IVF Patient App: What Fertility Clinics Should Look For
Why the IVF patient app is becoming a strategic product for fertility clinics — adherence math, multi-language reach, and how to choose one built for IVF.
July 20, 2026IVF Lab Management Software: Features, Compliance & How to Choose
Must-have features for embryology and andrology, the compliance essentials (SART, HFEA, CAP, NABL), and how to evaluate an IVF lab system.
July 15, 20269 Messaging Signals That Turn IVF Inquiries Into Confirmed Cycles
The 9 messaging signals that separate fertility clinics converting new inquiries from those losing them. IVF patient communication as a conversion lever.
July 9, 2026Best IVF Management Software: A 2026 Buyer's Guide
How fertility clinics should choose IVF management software in 2026 — features that matter, buyer criteria, and what most 'best of' articles miss.
July 3, 2026AI Scribe vs Dictation vs Typing: What Actually Saves IVF Clinicians Time
IVF notes get written three ways: typed, dictated, or captured by an AI scribe. A side-by-side comparison of time, completeness, and structured output.
March 25, 2026How AI Medical Scribes Are Transforming IVF Clinics
An AI medical scribe for IVF captures the consultation and writes structured notes into the EMR in real time. How it works, the evidence, and what IVF needs.
March 19, 2026Transforming Egg Freezing Workflows: Why Fertility Clinics Need Digital Preservation Systems
Fertility preservation software manages egg freezing workflows: consent, storage location, renewal dates and patient communication in one record.
November 12, 2025What a Spreadsheet and a Logbook Cannot Protect You From
In cryostorage a small tracking gap becomes an unrecoverable loss. Hierarchy, monitoring, reconciliation, consent expiry and disposition — what audit-ready means.
October 14, 2025IVF Success Rate Analytics Dashboard: How Data is Transforming IVF Outcomes
What an IVF success rate analytics dashboard tracks, from fertilization and blastocyst rates to cycle cancellations, and how clinics act on it.
June 27, 2025IVF Apps Improve Outcomes — But Only the Parts Patients Open
The evidence says patient apps change IVF outcomes. It also says patients like most features and never open them. What holds attention, and why.
June 25, 2025Why Your IVF EMR Must Have Dedicated Embryology and Andrology Modules
Generic EMR platforms treat the lab as an afterthought. Purpose-built IVF systems place embryology and andrology at the centre. Here's why it matters for clinical outcomes.
June 9, 2025Revolutionizing Fertility Care: Cutting-Edge Features of Next-Gen IVF EMRs
The features appearing in next-generation IVF EMRs: AI decision support, PGT analytics, cycle simulation, and patient apps with AI chat.
May 27, 2025Why a Specialized Embryology Module is Critical in Modern IVF Clinics
Why general EMRs fall short in the embryology lab, and what digital embryo tracking, workflow automation and shared clinic-lab records change.
May 8, 2025Data Security and Compliance in IVF: The Role of EMR Software
What makes an IVF EMR secure: encryption, role-based access control, audit trails, secure lab integration and incident response procedures.
April 10, 2025The Role of AI Video Platforms in Enhancing IVF Patient Education and Transparency
AI video platforms generate IVF patient explainers from cycle context in 90+ languages. Three use cases where that changes patient understanding and drop-off.
October 30, 2024How Can the Best IVF EHR Software Transform Your Fertility Clinic?
What the best IVF EHR software provides: complete patient profiles, clinic-wide coordination, outcome analytics and administrative automation.
March 27, 2024What Makes a Hospital Management Information System Ideal for IVF Centers?
What an IVF hospital management information system needs: cycle-aware scheduling, an integrated LIS, an embryology module and unified billing.
March 21, 2024Empowering Fertility Care: MeddiLink’s IVF Software and Advanced Pharmacy Module
A pharmacy module tracks fertility medication dispensing, stock levels, expiry dates and per-patient consumption inside the clinic’s IVF software.
February 12, 2024Empowering Patient Care: A Dive into the Meddilink Patient Module Features
IVF patient management software holds patient records, appointments, communication and results in one system. An overview of the module features.
February 10, 2024Exploring the Impact of Andrology Modules
An andrology module records semen analysis, DNA fragmentation testing and semen cryopreservation, with CASA results imported into the patient record.
February 8, 2024Revolutionizing Embryo Science: A Deep Dive into MeddiLink’s Embryology Module
An embryology module records insemination method, daily culture progress, embryo grading and cryopreservation against the patient’s cycle record.
February 8, 2024MeddiLink’s Mastery in Fertility Care: Revolutionizing IVF Clinics with Advanced Management Software
A clinical module covers IVF patient records, treatment plans and cycle documentation. What it includes, and how it differs from a general EMR.
February 7, 2024Revolutionizing Fertility Clinics: The Emergence of Advanced IVF EMR Systems
Explore how advanced IVF EMR systems are transforming fertility clinics. Meddilink IVF is renowned for being the top Fertility EMR.
December 26, 2023IVF Management Software: Features, Benefits, and Why You Need Them
What IVF management software includes, what each feature does for a fertility clinic, and how to judge which ones you actually need.
October 10, 2023